After several months discussing with the various parties involved the first issue of e-Chartam hit the Thames Valley District Society part of icaew.com.
Various District Societies (DS) publish similar newsletters and some are printed and posted and some are available for download on their own areas of icaew.com/regions. The Thames Valley also have a printed magazine that will next hit your post boxes in early May.
The common factor is that all the societies have trouble providing news to all their members. The newsletter was announced in Stoppress as one of the few methods the DS has of telling members it exists. The opening rate on this sign posting news email that started as something akin to e-Chartam is now very low with a subsequent issue on click throughs to the articles. I believe the Institute’s web experts advise that the size and format of Stoppress is the optimum for reader’s opening it.
The Institute has issues with being able to email small PDF’s to their members. The belief is that many members will be unhappy if they received the full PDF in their inbox. In the past I believe this was the case but with the advent of reasonable broadband and the fact that Outlook will now allow you to review a PDF in the preview window I find I am receiving more and more optimised PDF’s in my inbox. The big ones (multi-megabytes) are still links on web sites. I would be interested in your views.
Equally with the advent of the Members Preference Centre I believe the old issue of too much “spam” email from the Institute is now over, perhaps you are still on old affiliate marketing mailing lists but these are easily dealt with as no one wants to upset possible customers and the unsubscribe button will usually work.
Readers and friends will know I have been involved in Institute communications to District Society members for some time and since the demise of the centrally funded printed newsletter (News Review) I have felt that members deserve more information on what is happening locally and would welcome your views as to how you like to receive that information.
Readers might know I spent some time developing a blog for a UK firm of Chartered Accountants, Kevin Beare & Co, I have nothing to do with the excellent content, just the creation of the blog in WordPress based on their PracticeWeb main website.
However, Paul Beare, the editor of the blog following his excellent content has been awarded for his efforts and now blogs for for the US AccountingWeb website under the name “The UK Voice”
Paul adores tea – however he is not your "typical Brit". He despises bad customer service, does not come from either Oxford, or Cambridge – has good teeth, and speaks eloquently. He represents a UK accounting firm that concentrates on helping US companies enter the UK and succeed! Paul provides general UK tax, accounting and cultural insights in a light-hearted and practical way. He is, The UK Voice.
If you need help with this type of development including content then please use the contact page.
I have just read Nigel Hastilows excellent summary on Advantage West Midlands demise and replacement by LEPS (here on ICAEW ION community site)
One thing that Nigel’s summary shows is that the organisations wanting to create their own LEPs will have their own agendas and they will all have their own physical boundaries.
Being someone who has lived on the edge of the RDA’s since their creation I am now concerned more by the fact that the LEP’s might not reach all the parts they need to and that we will have a new generation of self inflicted “Not Spots” like we do with broadband.
The wait and see approach as to what aspects of support are retained in the centre has a great deal to be said for it. The LEPs could be toothless by the time the Coalition has retained all the juicy bits.
If you want a shiny PDF of the article use the contact page and I will email one.